Connecting key players from Israel & Austria around the Future of Music

Talks
Prominent thinkers and doers share their stories

Performances
Original live music by forward thinking artists

Panel
International experts discuss the future of music

Austrian Heartbeats
Showcase event featuring Austrian artists & labels
17th of November, Tel Aviv
Speakers

Yossi Sassi
Making It Happen: Back Then & TomorrowInternationally-renowned guitarist & producer Yossi Sassi has sold 0.5 million copies over the past 3 decades. As a veteran technologist and the ex-CTO of publicly traded companies who worked for 10 years at Microsoft, he'll reveal his thoughts on which technologies can be useful for musicians in the long run, and introduce his own unique stringed instrument - the Bouzoukitara, featured at TED and TEDx talks.

Matan Berkowitz
Music, Tech and Positive ImpactAfter winning awards in 5 different countries for his unique inventions, which translate signals from the physical body into music, and touring worldwide for the likes of Microsoft, Google, TEDx and Forbes, Matan produced the world's first event dedicated to the creation of music technology for people with disabilities. In this talk he will discuss the potential of music technology, and innovation itself, to do good in our world, as well as demo one of his latest inventions.

Eyal Amir
What Makes an Instrument Interactive?Eyal Amir is an innovative composer, producer and video maker who is constantly expanding the universe of music production. He is widely acclaimed for his highly successful Project RnL YouTube videos, as well as his music tech work with Waves, Jordan Ruddess and Wizdom Music.

Yuval Gerstein
From Music Producer to MakerMusic producer Yuval Gerstein took a journey into the makers world and came back with eye opening conclusions. As a guitarist who specialized in jazz and then music production for years, Gerstein has a compelling story about creativity, discovery, failure, and how he managed to get 30 million views for his GRIDI project video.
Shtuby - Behind the Scenes
Yuval Tal has been busy touring the world with his live electronica project Shtuby, making people dance throughout Europe, Israel and China while wearing his trademark red suit.
At Shift Music Fest he will take off the mask for the first time, tell us about his creative process and share some of the innovative hacks behind Shtuby's set up - from interactive drum pads that trigger lights to his unique take on the Theremin.
And yes, there will be some funky music, too.

SONØR by Johannes Wernicke
SONØR is an electro-acoustic instrument which is played by 2 performers and uses everyday objects (up to 3 objects simultaneously) as its own resonant body. Excited through the players voice, the objects reproduce the sound enriched by their own resonant characteristics.

Event Producers

Matan Berkowitz
Founder of Shift, Forbes 30 Under 30Matan's music tech inventions translate signals from the human body into sound have won awards in 5 different countries.

Thomas Lidy
#MusicBricks, MusimapThomas has been active in Music Tech since 2004, winning awards as a researcher before entering the music startup world. After creating visual music discovery app Sonarflow and working with companies such as Gracenote and Spotify, he is now the Head of Machine Learning at Musimap. He is also the organizer of the Vienna Music Technology Meetup and producer of Waves Vienna Music Hackday.
Proudly sponsored by
This event was made possible through the Charles and Lynn Schusterman Family Foundation's Grassroots Initiative program.